Why Your Business Should Consider Email Marketing

By Erica Chludzinski

As any successful business owner will attest, your customers are the most crucial part of your business. Without customers, a business simply cannot thrive. Therefore, generating leads and spreading your business’s message to potential new customers is arguably the most necessary for your business’s success. So, where is the best place to market your business? Studies say email marketing is one of the best channels for generating leads and now is the best time to get started.

The first step in a successful email marketing campaign is deciding upon your target audience. There are 3.8 billion email users worldwide. There is no doubt that, within that 3.8 billion, lies your business’s next customer. However, unless you have an infinite marketing budget, you cannot possible target every email user on the planet. This is where your target audience comes into play. Decide your target audience based on your current customer base. Where are your customers from? What are their interests? Do they require a specific HHI to be able to afford your services? Do they have children, pets or own a home? Once you know your target audience, you can utilize your marketing budget to send your email ads to that specific audience.

The next step in successful email marketing campaign is cultivating your creative. On average, people receive about 140 emails per day. Its crucial that your email ad is creative and intriguing enough to cut through the noise and invite your audience to click! Marketing campaigns that focus on email advertising have the potential to receive a high open rate and, consequently, a high click-through rate, which can open the door for new leads and conversions.

So, why email marketing? Email marketing allows your business to tap into a growing and profitable market. In four years, the amount of email users worldwide is expected to increase by another 600 million users. Email marketing also offers an incredible 122% Return on Investment – that’s 4x higher than other digital channels! Finally, email offers your business the opportunity to stay top-of-mind while giving consumers the resources they need to quickly make a conversion.

Interested in getting started with email marketing for your business? Contact the professionals at Connoisseur Digital today to learn more.