Category Archives: Digital

Storyboarding and You: HTML 5 Banners

By Ty Anschutz First off, let’s explain what an HTML5 banner is: HTML5 is the code or language used to animate pieces of a banners or the entire banner. This includes words moving across the banner ad or fading of images. You may also hear this referred to as a “responsive design.”  The benefits...
Read more

What It Means to Be a Connoisseur

By Erica Chludzinski Just this past September, I accepted the position as Connoisseur Digital’s Digital Operations Assistant and proudly became Connoisseur Digital’s newest ‘Connoisseur.’ A Connoisseur, as described by the Webster dictionary, is “one who understands the details, technique, or principles of an art and is competent to act as a critical judge.”...
Read more

Holiday Treats: GeoCookies

By Shannon Begley It’s that time of year…we are officially in the holiday season!  And that means lots of treats and cookies.   But you can’t eat these cookies – GeoCookies!  GeoCookies target mobile users based on historical location data.  What does that mean?  Well first, you know people are always with their phone. Where...
Read more

Google Ads Introduces New Search Position Metrics

By Erica Chludzinski It’s hard - if not impossible - to stay relevant and top of mind if you’re not appearing in your target market’s Google searches. Why? Google processes over 40,000 searches every second. Among those searches are people looking for your business! But are they seeing your ad online? It is...
Read more

Protect Your Website From Google Algorithm Changes

By Doug Gunsolley Everyone in the digital marketing space knows that in the Search Engine Optimization (SEO) world, things can change quickly.  With Google tweaking their search algorithm dozens of times a year, it can seem overwhelming to keep up with the changes.  Fortunately, though, if you think about it from Google’s point of view,...
Read more

Why Hire a Social Media Pro?

Ty Anschutz While almost all of us use Social Media in our personal and daily lives, we all know that creating regular and appropriate social content for your small business can be stressful. Producing quality content can often also be extremely time consuming, so any time you can save on your Social  Media can...
Read more

The Advantages of OTT Advertising

By Erica Chludzinski What is OTT: Over-The-Top OTT, or “over-the-top,” refers to the online services that stream television and film. Countless devices exist that are OTT-compatible, including smart TVs, gaming consoles, smart set-up boxes (think Apple TV or Google Chromecast), desktops, laptops, tablets and smartphones. If I asked you to think of someone you know...
Read more

Business’ User Reviews And Why They Are So Important To Your Small Business!

By Shannon Begley Reviews are important to the survival of any business, but extremely important for local businesses.  90% of consumers read online reviews before visiting a business.  So this means, the content of online reviews on sites like Google, Yelp, Trip Advisor, Facebook, etc. can mean the difference between your business’ success and...
Read more