Category Archives: Digital

Why Your Business Should Consider Email Marketing

By Erica Chludzinski As any successful business owner will attest, your customers are the most crucial part of your business. Without customers, a business simply cannot thrive. Therefore, generating leads and spreading your business’s message to potential new customers is arguably the most necessary for your business’s success. So, where is the best place...
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Radio vs. Other Traditional Mediums

by Sharon LaGaipa

Traditional marketing has dominated marketing and advertising for years. Traditional Marketing includes Direct Mail, Newspaper, Broadcast/Cable TV, outdoor Billboard Ads, and Radio.

Traditional marketing has proven successful over time and has many benefits. It can still aid in reaching your...

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Location Based Advertising for Your Restaurant

By Erica Chludzinski

Location Based Advertising, LBA, is utilized when an advertiser targets an audience based on the audience’s location. GeoFencing, a form of LBA, is utilized when specific locations, like restaurants or shopping malls, are chosen and visitors to those locations are served ads on their...

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The Benefits of Using Google Analytics

By Doug Gunsolley

Every business that has a website would like to know how their website performs. Questions like “How much traffic does my site get?” or “How are visitors finding my website?” can be very important to let business owners plan and strategize for online performance. Google Analytics...

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Compelling Online Video Leads to Better Branding

by Joe Brown

How is it that certain movies are so widely revered that you can quote a line, such as “May the Force be with you,” and 9 out of 10 people will know you’re talking about Star Wars? The answer is simple: compelling video.

Insta Success – Best Practices for Instagram

By Jackie Magnusson

Instagram is a massively popular Social Media platform with one billion active monthly users, making it one of the most popular platforms in the world. Given Instagram’s popularity, it is no wonder why advertisers are looking to capitalize on the opportunity to place...

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The New Marketing Funnel Isn’t a Funnel at All

By Erica Chludzinski

For years, marketers and advertisers alike have referred to the marketing funnel to predict the actions of their consumers. And for years, the marketing funnel was a great tool. But in a world of new technology and increased consumer options, the old marketing funnel...

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