Category Archives: Digital

Get in the Game with Google Ads

By Robin Faller There are 1,000,000,000 more searches online than there were 5 years ago.   How does Google keep up and beat the competition to provide a useful product to both consumers and advertisers? While Google faces increasing competition for Internet advertising revenue, it continues to provide new sophisticated offerings, making Google Ads so sticky…
Read more

How to Make the Most Out of LBA for Your Business

by Sharon LaGaipa Ninety-six percent of Americans own a mobile phone. If you’re looking to capitalize on this, Location-Based Advertising (LBA) is an approach that can drive highly relevant consumers to your business. Location-Based Advertising utilizes technology to pinpoint a consumer’s location and serve targeted advertisements to their mobile device. GeoFencing can be an extremely…
Read more

The Art of Sales Presentations

By Suzie Downing Are you looking for an easy way to improve your success in business? In a fiercely competitive world, effective proposal writing is one of the most important strategies you can perfect in order to separate yourself from your industry peers. One of the most impactful ways to stand out is to build…
Read more

How Your Business Can Get the Most Out of Event Marketing

By Shannon Kinney Event marketing is a great way to build awareness of your brand and put your business out in front of the local community, touching both new and existing clients. Each event should be looked at as an opportunity to grow your business. Here are some tips on how to make the most…
Read more

The Value of Having Someone Blog for Your Business

By Suzie Downing Is blogging currently part of your strategy for engaging with potential and existing customers?  If not, you may be missing out on an easy opportunity to win your business more attention.  Blogging has come a long way from its origin of online journaling.  A blog is defined as a digital compilation of…
Read more

Digital Marketing Must-Haves for Your Home Services Business

By Doug Gunsolley Marketing for businesses that serve the homeowner (think plumber, landscaper, roofer, etc.) has always been competitive.  But in today’s digital environment, having the right online presence can make a big difference in the success of your business.  Today’s busy homeowners are searching and sourcing online for services more than ever.  Here are…
Read more

Self-Assessment of Your Marketing: 2 Questions Worth Asking

By Todd Moskowitz If you want to grow your business, you need a buttoned-up marketing strategy that connects you with consumers when they are ready to buy. This article focuses on two simple elements of marketing which, if managed correctly, will make significant impact in helping you achieve more edge over your competitors. Two Questions…
Read more

Value of Business Networking

By Doug Gunsolley Even in today’s world of Social Media platforms and online communications – think LinkedIn, Facebook, Instagram, etc. – for businesses, face-to-face interaction is still the key for building trust.  Why?  90% of communication is nonverbal.  Making personal connections is a powerful way to grow your network.  And growing your network is one…
Read more

Why Your Business Should Consider Email Marketing

By Erica Chludzinski As any successful business owner will attest, your customers are the most crucial part of your business. Without customers, a business simply cannot thrive. Therefore, generating leads and spreading your business’s message to potential new customers is arguably the most necessary for your business’s success. So, where is the best place to…
Read more

Video – A Growing Trend with Consumers and Marketers

By Todd Moskowitz A Major Consumer Shift As the digital evolution continues to set the pace of change, a constant trend is the growth of video content consumption. 74% of US households now consume television content through Smart TV’s (or connected devices), rather than through cable or broadcast. While much of the television content is…
Read more