Category Archives: Digital

SMB’s Growing Love For Video

By Todd Moskowitz Video continues to be a winning advertising choice for local businesses, and the trend seems to only be getting stronger.  Industry experts forecast that overall video ad spending will increase 62% between 2019 and 2021, and Social Media video ad spending in the US will grow 44% from 2019 through 2021. If…
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Get Native: Why Native Ads Should Be In Your Mix

By Matt Renzulli Today’s consumer is looking for an online experience that is custom and tailored to their needs and this consumer desire will only continue to grow. Generation Z and Millennial consumers are now even willing to give up personal data to receive a personalized experience to get what they are looking for.  Right…
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Why Your Customer’s Online Experience Matters

By Erica Chludzinski Today’s brick and mortar stores can no longer stand alone without an online presence. Today’s customers are information-hungry researchers. They want answers to all their questions and they want them now. So how can your brand optimize it’s online presence to ensure a smooth customer experience – online and off? Read below…
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Is Instagram Fit for Your Business?

By Erica Chludzinski Instagram is one of the world’s most popular social media sites. Currently, Instagram has over one billion monthly active users, and that number is only expected to grow. Social media is becoming more and more popular with businesses, as well as individuals. There are 25 million business accounts on Instagram and 80%…
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Facebook: Why Every Business Needs It

By Erica Chludzinski Facebook, the world’s most popular social media site, is home to over 2.414 billion monthly active users. Not to mention the site also welcomes 500,000 new users every day. So, what does this mean for your business? It means that your business should be taking advantage of the opportunity to build a…
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Get in the Game with Google Ads

By Robin Faller There are 1,000,000,000 more searches online than there were 5 years ago.   How does Google keep up and beat the competition to provide a useful product to both consumers and advertisers? While Google faces increasing competition for Internet advertising revenue, it continues to provide new sophisticated offerings, making Google Ads so sticky…
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How to Make the Most Out of LBA for Your Business

by Sharon LaGaipa Ninety-six percent of Americans own a mobile phone. If you’re looking to capitalize on this, Location-Based Advertising (LBA) is an approach that can drive highly relevant consumers to your business. Location-Based Advertising utilizes technology to pinpoint a consumer’s location and serve targeted advertisements to their mobile device. GeoFencing can be an extremely…
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The Art of Sales Presentations

By Suzie Downing Are you looking for an easy way to improve your success in business? In a fiercely competitive world, effective proposal writing is one of the most important strategies you can perfect in order to separate yourself from your industry peers. One of the most impactful ways to stand out is to build…
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How Your Business Can Get the Most Out of Event Marketing

By Shannon Kinney Event marketing is a great way to build awareness of your brand and put your business out in front of the local community, touching both new and existing clients. Each event should be looked at as an opportunity to grow your business. Here are some tips on how to make the most…
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The Value of Having Someone Blog for Your Business

By Suzie Downing Is blogging currently part of your strategy for engaging with potential and existing customers?  If not, you may be missing out on an easy opportunity to win your business more attention.  Blogging has come a long way from its origin of online journaling.  A blog is defined as a digital compilation of…
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