Category Archives: Digital

Smart Speakers vs. Radio: Friends or Foes?

By Patrick Mendonca Have you ever seen Invasion of the Body Snatchers? It’s an old Sci-fi film with a handful of remakes where aliens slowly replace the people of earth one by one. The slow change of radio’s identity from AM/FM devices to the clutter of apps and accessories must have felt like an invasion…
Read more

Landing Page Best Practices: 8 Steps to Success

By Doug Gunsolley Businesses know that online marketing is an effective way to drive interested prospects to your website.  But getting them there is only half the battle.  It’s not just about driving traffic but getting those users to act.  That action may be a phone call, form submission, or a physical visit to your…
Read more

The Power of Video in 2020

By Erica Chludzinski Whether you’re shooting a commercial to advertise your brand or filming an event to share with employees, video is a crucial part of running a successful business. Eighty-one percent of businesses use video in their marketing strategies, and for good reason. Video can help your business thrive in all aspects of marketing…
Read more

The Value in a Marketing Partnership: The Connoisseur Experience

By Erica Chludzinski In today’s digital world, maintaining a strong marketing partnership is key to producing quality advertising campaigns. It is easy to get swept up in the digital details – impressions, clicks, visits – and forget about the most important part of the campaign: the client. At Connoisseur Digital, we pride ourselves in maintaining…
Read more

5 Commonly Asked Questions about Instagram for your Business

By Erica Chludzinski Instagram is one of the fastest growing social media platforms with over one billion active accounts worldwide. With over 200 million users visiting at least one Business Profile every day, Instagram is an important place for your business to be. Already have an Instagram Business page, but still have some questions? You’ve…
Read more

Why Digital Marketing Experts Love Search Engine Marketing

By Robin Faller Like wakeboarding? Then you are the perfect candidate for a Search Engine Optimization, because the success of your website’s traffic and lead generation will be solely dependent on wild swings in search engine results. Google changes it’s ranking factors 40+ times a month and at times their modifications can create swings (moderate…
Read more

Recruiting On-Air and In-Person

By Patrick Mendonca It is more important than ever to think outside the box when it comes to recruitment. The unemployment rate in the current U.S. job market has hit a historic low, and the best candidates for new hires are already employed and not actively looking for a change. To make matters worse, the…
Read more

Email Marketing for your Home Services Business

By Doug Gunsolley Businesses that specialize in providing services for homeowners have unique challenges in reaching their target market.  Often these businesses do not have a storefront or showroom where potential customers can go and see their products and services.  Also, not every consumer is a good match for their products and services.  For example,…
Read more

SMB’s Growing Love For Video

By Todd Moskowitz Video continues to be a winning advertising choice for local businesses, and the trend seems to only be getting stronger.  Industry experts forecast that overall video ad spending will increase 62% between 2019 and 2021, and Social Media video ad spending in the US will grow 44% from 2019 through 2021. If…
Read more