The Power of Video in 2020

By Erica Chludzinski

Whether you’re shooting a commercial to advertise your brand or filming an event to share with employees, video is a crucial part of running a successful business. Eighty-one percent of businesses use video in their marketing strategies, and for good reason. Video can help your business thrive in all aspects of marketing and branding including digital advertisements and social media content.

Digital Advertising

Digital marketing, especially programmatic advertising, can be crucially enhanced with the placement of a professionally produced video. Both video PreRoll and GeoVideo, the video counterparts of Programmatic Display and GeoFencing, allow your business to serve a video commercial to your target audience. Seventy-two percent of customers prefer learning about a product or service through a video, so having a quality video to detail your business’s services is key to utilize digital video advertising.

Using PreRoll and GeoVideo – both strategies that serve videos on mobile – is a smart way to spread your message to people that are listening (and watching!). People are 150% more likely to watch videos using their mobile devices. Not to mention video consumption through mobile devices rises by 100% every year.

Connected TV and Over-the-Top advertising is another strong way for your business to share your message with your local – or nationwide – audience. Connected TV and OTT reach consumers who have opted for online streamed television instead of traditional television, a tactic that is quickly becoming a thing of the past. 78% of people watch videos online every week and 55% of those watch every day. Connected TV and OTT allows your business to share their message with consumers that are already tuned in and are watching their desired content. This means that your audience is already captured and prepared to absorb your message!

Social Media Content

It’s clear that in 2020, every business needs a social media presence – including yours. Facebook users view an average of 8 billion videos a day, making Facebook the prefered video marketing platform for 81% of businesses. Facebook posts with videos also garner the most engagement on the site (a whopping 13.9%). But Facebook isn’t the only site where video advertising is crucial. Instagram is also a social giant in the video marketing world. Seventy-five percent of Instagrammers take action after watching a brand’s video and 72% buy a product that they’ve seen in an Instagram video ad.

If your business is more of a Business-to-business company and is more heavily involved in the Linkedin platform, you’ll still want to harness the power of video marketing. Linkedin video campaigns have 82% view rates, which is probably one of the reasons that 51% of video marketers use this site.


Get Ferocious with Your Video Strategy

Want to launch your video marketing strategy but don’t have the content? Enter Ferocious Content, a video production company that will work with you to produce the perfect commercial or brand video for your business. Whether you’re looking to launch an online commercial campaign or post an Instagram video featuring your next release, Ferocious Content can help! Visit their website today or call 203.571.6066 for more information!

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