News

Be Well Long Island

Be Well Long Island
Connoisseur Media Long Island to Host Telethon Raising Money and Awareness for the American Foundation for Suicide Prevention The Telethon, hosted by WALK 97.5, KJOY 98.3, 103.1 MAXFM, 94.3 The Shark and 1100 AM WHLI will begin at 7 PM  on Sunday, May 17th, and will feature exclusive performances, celebrity appearances, and commentary from local…
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Michael Banks Promoted to General Manager

Michael Banks Promoted to General Manager
Connoisseur Media announces the promotion of Michael Banks to General Manager in Frederick, MD. Frederick is home to Country Powerhouse 99.9 WFRE and Legendary Newstalk 930 WFMD. “Mike has been the General Sales Manager of our Long Island operation. He was a crucial part of our success, and today we are excited to promote him…
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Jim Condron Moves to Ferocious Media; David Bevins to Long Island

Jim Condron Moves to Ferocious Media; David Bevins to Long Island
Looking into a post-Covid world, Connoisseur continues to build out its newly formed Ferocious Media, a full-service marketing company. As part of this expansion, Jim Condron has been appointed Chief Creative Officer of Ferocious. Condron has been the Senior Vice President and market manager of Connoisseur’s Long Island cluster. Ferocious began a search to find…
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Embracing The Power of Programmatic

Embracing The Power of Programmatic
By Todd Moskowitz A common question our team receives is “what exactly is programmatic advertising?” Programmatic advertising is a form of advanced advertising technology that allows an advertiser to hone-in on a specific audience. The advertiser’s budget is managed to compete in a real time bidding environment, to reach the right consumer in the right…
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Connoisseur Media Gets Ferocious About Digital

Connoisseur Media Gets Ferocious About Digital
Connoisseur has expanded its media business through an acquisition of digital marketing staff, a substantial portfolio of accounts and key management platforms from Scorpion. The combined digital operations under Connoisseur Media will be known as “Ferocious Media” going forward. The assets purchased by Connoisseur are a portion of Scorpion’s 2017 acquisition of Driven Local, a…
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Smart Speakers vs. Radio: Friends or Foes?

Smart Speakers vs. Radio: Friends or Foes?
By Patrick Mendonca Have you ever seen Invasion of the Body Snatchers? It’s an old Sci-fi film with a handful of remakes where aliens slowly replace the people of earth one by one. The slow change of radio’s identity from AM/FM devices to the clutter of apps and accessories must have felt like an invasion…
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WFRE Raises $531,000 For St. Jude Children’s Research Hospital

WFRE Raises $531,000 For St. Jude Children’s Research Hospital
Frederick, MD, February 17, 2019 – 99.9 WFRE and St. Jude Children’s Research Hospital have partnered for more than 13 years, together with generating more than $5 million since 2007 to treat St. Jude patients by relying on the power of radio and the generosity of local listeners. And recently 99.9 WFRE helped raise $531,000…
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Landing Page Best Practices: 8 Steps to Success

Landing Page Best Practices: 8 Steps to Success
By Doug Gunsolley Businesses know that online marketing is an effective way to drive interested prospects to your website.  But getting them there is only half the battle.  It’s not just about driving traffic but getting those users to act.  That action may be a phone call, form submission, or a physical visit to your…
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The Power of Video in 2020

The Power of Video in 2020
By Erica Chludzinski Whether you’re shooting a commercial to advertise your brand or filming an event to share with employees, video is a crucial part of running a successful business. Eighty-one percent of businesses use video in their marketing strategies, and for good reason. Video can help your business thrive in all aspects of marketing…
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