The Art of Sales Presentations

By Suzie Downing

Are you looking for an easy way to improve your success in business? In a fiercely competitive world, effective proposal writing is one of the most important strategies you can perfect in order to separate yourself from your industry peers. One of the most impactful ways to stand out is to build out a presentation that is highly personalized and directly tied to the clients core needs.  83% of business professionals agree that sales outreach personalized to their specific business problem is very important.  Here at Connoisseur Digital, we follow a process focused on the client’s needs and marketing challenges.  Gathering information about how consumers are learning about the client’s product or business, who the client’s competitors are, and what the current marketing strategy is, will help shape a sales pitch to meet the desired marketing goals for a business.

Once the information is gathered about the business, a salesperson will craft together a presentation that provides a solution to meet the goals discussed in the initial meeting.

Pro Tip: In addition to sharing the solution, be sure to include research to back up why this solution makes sense for the client.

Here are some guidelines to craft a detailed marketing presentation:

  • The presentation should begin with a recap of the first meeting, redefining the core goals.
  • The marketing objective and target consumer should be clearly defined.
  • The campaign should have a meaningful name that will carry out throughout the presentation.
  • Note the specific products recommended to solve the business challenges, and explain how each product will be used collectively to achieve the end goal.
  • Finish the presentation with a recap for the client about why the campaign is a true solution for their core goals and challenges.

Lastly, make sure your presentation is full of captivating visuals to keep the full attention of your audience.  Research has shown that 65% of the human population are visual learners, 30% are verbal learners and the remaining 5% learn through experiences.  Including visuals throughout your presentation can help the client understand the benefits of what you are offering them.

Here at Connoisseur Digital we tailor each presentation to the specific needs for a business.  To learn more about how we can help your business grow, contact us today!

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