By Erica Chludzinski
It’s hard – if not impossible – to stay relevant and top of mind if you’re not appearing in your target market’s Google searches. Why? Google processes over 40,000 searches every second. Among those searches are people looking for your business! But are they seeing your ad online? It is important for you to know where your ads are appearing on the search results page; that’s where Google Ad’s new search ad position metrics come in.
Google is rolling out four new metrics that will “provide clear insights on where your ads are appearing on the search results page.” The four new metrics are defined as:
- (Absolute Top) % – the percent of your ad impressions that are shown as the very first ad above the organic search results.
- (Top) % – the percent of your ad impressions that are shown anywhere above the organic search results.
- Search (Absolute Top) IS – the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
- Search (Top) IS – the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.
Google is constantly improving its algorithms and metrics, and if your business doesn’t keep up, it will be left behind. So how will these new metrics affect your Google Ads? By providing you with a more detailed insight into where your ads are showing up on the results page. Before, Google Ads advertisers could only see average position of their impressions, which told business’s where their ads appeared versus other ads in the ad auction (not where their ad appeared on the page). This means that an ad position of “1” means that your ad shows ahead of all other ads, but it doesn’t mean the ad was at the very top of the page.
Now, businesses will know what percentage of their impressions are served as the very first ad and what percentage are shown before the organic search results! This information can help advertisers understand the location of their ads and decide how to bid on page location.
If you are looking for professional help with your Search Engine Management and Google Ads, make sure that the company you work with is constantly staying up-to-date with all of Google’s updates. At Connoisseur Digital, we know the importance of using best practices and tactics for your SEM efforts. Contact us today to learn more.