[Farmingdale, NY, September 13, 2012] Long Island’s Connoisseur Media takes a BITE out of local Radio with the unveiling of Long Island’s newest Rock Station, 94-3 The Shark (WSSK).With the positioning statement of “Everything That Rocks”,  94-3 The Shark will have an extensive playlist, less repetition than local rock competitors and feature a variety of artists like Ozzy Osbourne, Pearl Jam, Metallica, Beastie Boys, Green Day, Red Hot Chili Peppers, AC/DC, Nirvana, Soundgarden, Sublime, Nine Inch Nails, Smashing Pumpkins, U2, Van Halen, Foo Fighters and so much more. Literally, everything that ROCKS!

“We listened to the Radio listeners of Long Island and they wanted more variety and a rock station that wasn’t boring”. Said David Bevins, COO of Connoisseur Media.”94-3 The Shark will provide listeners with energy and attitude that can’t be found on any local Long Island rock station”.

Connoisseur Media hosted two extensive Long Island research projects before coming to this conclusion and made the change for a number of reasons.

“The change falls in line with the Connoisseur philosophy of the 3 C’s”, Said Dave Widmer, General Manager for the Long Island CM cluster.”94-3 The Shark will better serve our COMMUNITY, and what we know they want, the Long Island CLIENTS and advertisers who want a better way to reach a young male demographic and our staff and COLLEAGUES who will now be able to provide complete demographic and geographic marketing solutions to current and future businesses.”

94-3 The Shark will round out the Connoisseur Long Island portfolio complimenting KJOY 98.3 (Leading station with Women 25-54), B103/103.1 (catering to Adults/Baby Boomer 35-64) and AM adult standards, WHLI 1100 (specializing in the 55+ community). The Shark will provide businesses and the advertising community a better option to reach Men 18-49.

The Shark will be edgy, interactive and different than other local rock formats.It will offer music that can’t be found on other local stations. 94-3 The Shark will be the COMPLETE source for Rock on Long Island. To learn more about 94-3 The Shark, visit us online at www.943theshark.com, or call us at 631-770-4200.

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