Connoisseur Media has appointed Sommer Frisk as Market Manager for its Palm Springs, CA cluster and Regional Manager for its Anchorage, AK and Salt Lake City stations.

Frisk will oversee team leadership, community engagement, and revenue performance across these key markets. She will manage the full Palm Springs radio cluster while aligning cross-market strategies, supporting local teams, and ensuring our brands maintain strong connections with listeners, advertisers, and community partners throughout all regions.

Sommer brings more than 25 years of broadcast and media industry experience, with a demonstrated track record in building client partnerships and leading teams in competitive markets. Most recently serving as VP and Market Manager at Cumulus Media in Ventura, CA, she has delivered results in integrated marketing, revenue growth, and community-focused leadership.

Throughout her career, Frisk has demonstrated strong commitment to community service and local partnerships. Her teams have supported dozens of nonprofits, launched high-profile local events, and strengthened emergency communication systems.

“Sommer’s leadership, passion for local media, and her ability to connect with communities make her an ideal addition to the Connoisseur family,” said Tina Murley, Senior VP, Western Region and Market Manager for San Francisco and San Jose. “As we deepen our presence in Palm Springs, Alaska, and Salt Lake City, Sommer’s strategic vision, commitment to local communities, and operational expertise will be invaluable.”

“I get to live in a beautiful area, lead talented teams, work alongside Tina Murley’s leadership, and execute Jeff Warshaw’s vision for media,” Frisk said. “When the opportunity is right, you move forward.”