Connoisseur Media has promoted James Johnson to weeknight host on KCLB.  Johnson currently serves as the cluster’s Promotions and Marketing Director and will continue in that role while adding weeknight on-air duties on the Coachella Valley’s Rock Station.

A Coachella Valley native, Johnson discovered his passion for radio nearly a decade ago after years as the lead singer and guitarist for the local indie rock band BROSQUITOS.  His experience performing live helped shape the energetic, authentic style he now brings to broadcasting, community events, and station promotions.

“I grew up in the Coachella Valley,” said Johnson. “Now I get to be part of the soundtrack for the place that raised me.”

In his expanded role, Johnson will entertain listeners each weeknight while continuing to lead promotional efforts for the cluster, combining his love of music with his strong connection to the local community.

“My favorite days are the ones where we get to recognize great people,” said Regional Vice President Sommer Frisk. “James has earned every bit of this opportunity, and we’re excited to turn him loose on nights at KCLB-FM. He’s already a trusted voice in the Coachella Valley music scene, and this promotion is long overdue. When you invest in great local people, great things happen.”

Market Manager Todd Coyle said Johnson has consistently shown his creativity, passion, and work ethic that make him a natural fit for this move.

“We’re incredibly excited to promote James from within our own team,” said Coyle. “He’s already proven he’s an outstanding leader in promotions and marketing, bringing creativity, energy, and professionalism to everything he does.  Just as importantly, James has an incredible passion for music and is a natural behind the microphone. He has the personality, talent, and work ethic to make a real connection with our listeners, and we couldn’t be happier to have him entertaining the Coachella Valley every night on KCLB. This is a well-earned opportunity, and I know he’s going to do an amazing job.”

Johnson’s promotion emphasizes Connoisseur Media’s commitment to developing local talent and investing in personalities who have deep roots in the communities they serve.