“95% of our sales are to contractors so we had not tried Radio but when we moved our location, we needed a way to quickly get the word out and choose WPLR– We not only got the word out, we expanded our business. The floor traffic and phone calls from small business owners was almost immediate and our business grew by 36%. Now WPLR is a regular part of our marketing.” – John Wagner, General Manager, Allied Building Products
Allied Building Products sells building products to local contractors and has primarily relied on it’s own sales force to generate new customers. When Allied moved into Wallingford, Account Manager Amanda Tardif saw an opportunity to help Allied reach it’s target audience using WPLR. While at first hesitant to try Radio, Amanda understood the need for Allied to stand out and developed customized events and promotions that helped Allied increase recognition through community involvement. Their target audience responded, wanting to do business with supporters of WPLR and it’s charity events. Now Allied makes WPLR a regular part of it’s business to business advertising.