Integrating Radio and Digital
By Sharon LaGaipa
What we hear makes what we see more impactful … and what we see makes what we hear more impactful. Radio and digital media activate different primary senses but work very well in concert to make an impact. Fully-integrated marketing solutions help build brands and businesses.
Radio has the unique ability to fulfill the timeless need for human touch and local awareness that connects us all. Reaching over 92%, Radio is America’s #1 reach medium and is central to consumers lives. People listen to 13 hours each week and spend 2.5x more hours per day listening to the Radio vs. on social media. Radio is connecting listeners with the content they crave; we provide a unique platform for businesses to convey their message. Radio has the human voice to convince which can be highly compelling for businesses of all shapes and sizes.
Radio ads drive a 29% lift in online search activity. In today’s digital world, the consumer’s path to purchase almost always includes a search engine. According to recent Forrester Research data, 71% of consumers begin their journeys using a search engine to discover new products and services.
About a quarter of U.S. adults say they are “almost constantly” online. Smartphones and other mobile devices have become more widespread, which is why, and it bears repeating, 26% of American adults now report they go online “almost constantly”. Google reports there are 1,000,000,000 more searches than five years ago. Overall, 77% of Americans go online on a daily basis.
The sheer volume of people consuming content on the internet presents a tremendous opportunity for businesses to tap into and engage with highly relevant audiences. With targeted programmatic display ads; social media content management; local listings and SEO optimization; and search marketing, we can help your business stand out dominantly and connect directly with your ideal target audience across desktop, tablet and mobile devices.
One target audience, one cohesive message, one main goal … managed by one company:Connoisseur Media, integrating Radio with digital marketing is our story. Let us help you tell yours.*Sources: Radio Advertising Bureau. Pew Research Center.