We’re excited to announce that Deidra Lieberman has joined Connoisseur Media as Regional Manager of National Sales for the West Coast. In this role, Deidra will oversee our national sales efforts across Portland, San Francisco, San Jose, Palm Springs, and Anchorage.

Deidra brings more than two decades of broadcast sales experience to our team, with a proven track record in senior leadership positions including Director of Sales, General Sales Manager, and Vice President of Sales. Based in the San Francisco Bay Area, she has extensive experience working with national advertisers and agency partners, having held key roles at CBS TV, Entercom, Cumulus Media, Citadel Communications, ABC Radio, Susquehanna Broadcasting, and Shamrock Broadcasting. Her industry leadership has been recognized by the San Francisco Business Times, which named her one of the Bay Area’s most influential women.

In her new position with us, Deidra will lead our national sales strategy across our western markets, collaborating closely with local market leadership and our partners at Katz Media to drive revenue growth and expand our national footprint.

“I’m honored to join Connoisseur Media as Regional Manager of National Sales for the West Coast,” Deidra said. “Connoisseur’s ability to drive national revenue through great local radio is unmatched, and I’m excited to collaborate with the team and our clients across the country.”

Tina Murley, our Senior Vice President/Western Region and Market Manager for San Francisco and San Jose, praised the appointment, calling Deidra “a powerhouse” whose leadership style and strategic focus align perfectly with our growth plans. “She knows how to compete, how to lead, and how to win,” Tina said. “I’m excited for the impact she’ll have across our West Coast markets.”

Welcome to the team, Deidra!