Connoisseur Media announced today that it has entered into an agreement to sell its Bakersfield, CA radio stations to Frequency Broadcasting, Inc. a local company in the Bakersfield area. Frequency will acquire KLLY-FM, KKBB-FM, and KNZR-AM/FM. The transaction is pending regulatory approval by the FCC and is expected to close early next year.

This sale by Connoisseur is another step in the company’s efforts to concentrate on markets where it can execute its successful playbook. It is one element in the strategic plan for the markets acquired in Connoisseur Media’s acquisition of Alpha Media that took place in September.

“Bakersfield was a market that did not fit into the long-term plans we have for Connoisseur. We looked for a local operator that we felt could devote the time and energy that Bakersfield deserves. We are confident that we have found that in Frequency and the Hill family operation” said Jeff Warshaw, Founder and CEO of Connoisseur Media.

“We have been working with the folks at Connoisseur for a while before their merger closed in September,” said Kait Hill. “We are excited to be acquiring these stations to serve the Bakersfield community, which is where we live and our hometown,” said Danny Hill. Frequency is owned by Kaitlyn and Danny Hill, who also own Outlaw Country 95.9 FM/1140 AM and Rewind 98.1FM/93.5 FM in the Bakersfield market.

Connoisseur Media, known for blending the power of traditional broadcasting with innovative digital platforms, is also a leading provider of marketing services. With a coast-to-coast footprint reaching 20% of U.S. listeners, Connoisseur is committed to delivering trusted content to audiences and innovative results to advertisers.

Connoisseur Media had legal representation by Wilkinson Barker Knauer, LLP, while Frequency was represented by Smithwick & Belendiuk, P.C.