Following a strategic operational realignment and positive ratings momentum, 98.7 The BULL (KUPL) Portland is transitioning its programming leadership. Connoisseur Media has promoted Dylan Salisbury to Content Director for The BULL, adding to his existing role as Content Director of LIVE 95.5. Salisbury will now oversee both stations, reporting to Ross MacLeod, Connoisseur Portland Operations Manager and NewsTalk Format Captain.

Salisbury has been serving as Assistant Content Director for The BULL and brings proven leadership to both brands. “Dylan is one of the great young programmers in this country. These two brands are in the best possible hands,” said MacLeod.

“When I interviewed to come to Portland, I shared that it was my dream to one day program both a CHR and a Country station in a market like this. Today, that dream has come true, and I’m beyond grateful,” said Salisbury. “We’ve got something special brewing here, and I can’t wait to take it to the next level. Huge thanks to Jeff Warshaw, Keith Dakin, Robert Dove, and Ross MacLeod for believing in me. Let’s get to work.”

Connoisseur Media also recognized the contributions of Collective Heads Programming consultants Tim Richards and Jimmy Steal, who have completed their day-to-day programming responsibilities for The BULL. Both will continue working with Connoisseur Media on specialized strategic initiatives across its portfolio, under the direction of SVP of Programming, Keith Dakin.

“Connoisseur thanks Collective Heads for all the hard work they have put in to get this station to a place that we are happy to hand off to Dylan,” said SVP Keith Dakin. “Dylan and Ross together should take the blueprint from Tim and Jimmy and continue to produce a thriving, locally focused, country station for Portland.”