Connoisseur Media has appointed Lorraine Hirsh to the newly created position of Vice President of Human Resources, reinforcing the company’s continued commitment to investing in its employees and supporting future growth across its expanding portfolio.

Hirsh joined Connoisseur Media on June 29 and brings extensive leadership experience in human resources, organizational development, talent management, and culture transformation. Throughout her career, she has successfully led initiatives focused on employee development, retention, leadership advancement, and organizational effectiveness.

Prior to joining Connoisseur Media, Hirsh served as the Chief People Officer at IMRE, a leading marketing agency, where she led enterprise-wide people strategy and organizational transformation. Before that, she was Chief Talent Officer at McCann, where she shaped talent strategy, leadership development, and organizational effectiveness for one of the world’s leading global advertising agencies.

In her new role, Hirsh will lead Connoisseur Media’s human resources strategy, further strengthening the company’s ability to support employees and managers while driving organization-wide initiatives focused on leadership development, employee engagement, talent growth, and operational excellence. “I’m excited to join Connoisseur Media at such an exciting time for the company,” said Hirsh. “From my first conversations with the leadership team, it was clear there is a strong commitment to the people who make this organization successful. I look forward to working with our employees and managers to continue
building a culture where people feel supported, valued, and empowered to grow.”

“As we continue to grow our company, investing in our people remains one of our highest priorities,” said Jeff Warshaw, CEO of Connoisseur Media. “Lorraine brings an exceptional combination of strategic vision, leadership, and genuine passion for developing talent. She understands that great companies are built by great people, and her experience helping organizations strengthen their culture and invest in employee success makes her an outstanding addition to our leadership team. We’re excited to welcome Lorraine as we continue building an environment where our employees can thrive and do their best work.”

Hirsh’s appointment reflects Connoisseur Media’s ongoing commitment to creating a workplace culture that attracts exceptional talent, develops future leaders, and empowers employees across all areas of the business.