Connoisseur Media Bay Area has signed an exclusive sponsorship agreement with San Francisco Pride, marking a significant new partnership between one of the nation’s most recognized LGBTQ+ organizations and the Bay Area radio group.

San Francisco Pride is one of the largest and most iconic LGBTQ+ celebrations in the world, attracting more than 100,000 attendees annually through its Pride Parade and Festival weekend. Through this exclusive agreement, Connoisseur Media’s Bay Area stations — KMVQ 99.7 NOW, KBLX 102.9, KOIT 96.5, KUFX 98.5, KBAY 94.5/92.1, KEZR 106.5, KUIC 95.3, and KKIQ 101.7 — will serve as the official radio partners for the event.

The partnership reflects Connoisseur Media’s ongoing commitment to supporting and celebrating the LGBTQ+ community throughout the Bay Area.

“San Francisco Pride is the kind of partnership that reflects who Connoisseur Media stands for in the Bay Area community,” said Tina Murley, Market President, Connoisseur Media. “We couldn’t be more honored that San Francisco Pride chose to partner with our stations. We are equally as proud of our Bay Area team, who eagerly jumped in to make this landmark partnership a possibility.”

“Connoisseur Media is honored to partner with San Francisco Pride and support an organization that plays such a vital role in celebrating diversity, fostering inclusion, and strengthening our community,” said Deidra Lieberman, Regional Director of Sales for Connoisseur Media West Coast. “Suzanne Ford’s leadership has helped advance Pride’s mission in meaningful ways, and we have tremendous respect for her and the entire San Francisco Pride team for the impact they make throughout the year.”
The sponsorship provides Connoisseur Media with a major presence at one of the Bay Area’s most celebrated cultural events while creating new opportunities to connect listeners, advertisers, and community organizations through Pride programming and activations.

This landmark partnership would not have been possible without the commitment and support Connoisseur Media’s Bay Area teams have demonstrated in serving and supporting the LGBTQ+ community.