As reported by Barrett Media

After 15 years, KUFO has returned to Portland, as Connoisseur Media has resurrected the rock brand on 102.9.

In 2011, KUFO transitioned to a news/talk format as 101 KXL, which was previously available on the AM 750 dial position.

But on Wednesday morning, the station officially relaunched after two days of stunting.

“This is an exciting day for rock fans in Portland,” said KUFO Program Director Ross MacLeod. “There’s nothing else like this in the market. KUFO is back to deliver the music people have been asking for — unapologetically. This station is built for listeners who want less clutter, fewer interruptions, and an incredible rock experience.”

“When you have a legendary brand like KUFO sitting dormant, it only makes sense to bring it back,” added SVP of Programming Keith Dakin. “The success of new bands like Sleep Token, Bad Omens, Pierce the Veil plus the resurgence of artists like Deftones, you see that there is a hole for guitar-driven, up-tempo, rock. No one in Portland is playing this type of music, so we thought, let’s bring back the station that did it so well originally.”

According to Connoisseur Media, the market had been without a dedicated rock station since the brand departed in 2011.

“Bringing back this mega rock brand was a true team decision, driven by our people here in the market who know our listeners best,” said Connoisseur Portland Vice President and Market Manager Mark Handwerger.  “We listened closely to the community and trusted our instincts – it made the decision a no-brainer, this brand belongs on the air again! It’s exciting to revive something with so much history and give it a new life.”

The previous format on the station, a Rhythmic CHR labeled as We 102.9, garnered a 0.2 share in the most recent Nielsen ratings in the 6+ category.