Connoisseur Media announces key leadership transitions for the San Antonio, Texas market that will take effect January 1, 2026. These changes reflect the company’s continued investment in one of its largest and most dynamic regions, home to six leading radio brands and a growing portfolio of digital offerings.

Morgan Harrison, currently Director of Sales, will assume the role of Market Manager, succeeding long-time Market Manager Lance Hawkins, who will be retiring after years of dedicated service and leadership. In addition, Dax Davis, currently Integrated Sales and Sports Programming Manager, has been promoted to Director of Sales, stepping into Harrison’s previous role, while retaining his Sports programming responsibilities.

Connoisseur Media’s San Antonio portfolio includes: KTSA 550AM/107.1 FM, 94.1 San Antonio Sports Star, 102.7 JACK FM, Norteño 720AM/104.1 FM, WE 94.5, Tejano 95.7, along with a comprehensive suite of digital solutions including streaming television, search, and social media products.

“This is a big moment for our San Antonio team. That market is a vital part of our company, and Morgan and Dax have earned these roles through their hard work and passion for the business. We’re excited to see them lead the next chapter,” said Jeff Warshaw, CEO of Connoisseur Media.

Incoming Market Manager Morgan Harrison stated, “I am incredibly honored and humbled to step into the role of Market Manager. I’m grateful to Jeff Warshaw for believing in me to help share his incredible vision, and to Lance Hawkins for his guidance and trust in me to fill the big shoes he leaves behind as he heads into retirement. Radio has always been about the 3C’s that Connoisseur Media boldly represents in Clients, Community, and Colleagues, and I’m excited to build on a great mission with those at the forefront, along with my colleague, Dax Davis.”

Newly appointed Director of Sales Dax Davis added, “It’s an honor to serve our talented and dedicated team of marketing professionals here in San Antonio. I’m grateful for the opportunity to lead alongside our incoming Market Manager, Morgan Harrison, and to work with the entire San Antonio team as we continue to build lasting client and community relationships while growing our revenue share.”

Lance Hawkins shared confidence in his successors, noting that “Morgan and Dax have consistently shown that they are the right choices to take the San Antonio operation into the future.” Connoisseur Media thanks Lance for his years of dedication, while looking ahead with excitement as Morgan Harrison and Dax Davis step into their new roles to lead the San Antonio market forward.