Connoisseur Media Long Island announces the introduction of The New 103.1 MAX FM – Classic Hits of the 70s, 80s and More. 103.1 MAX FM launches with an expanded playlist, expanded signal and a world class personality line up.
By obtaining ownership of Connecticut’s 102.9 The Whale, Connoisseur Media was able to tweak the frequency to allow The New 103.1 MAX FM to broadcast to a greatly expanded coverage area, including Long Island’s North Shore which is traditionally a challenging area for all local Radio signals. This move has allowed The New 103.1 MAX FM to be heard in more places than ever before.
“We are very grateful to be able to so dramatically expand the coverage of 103.1,” Says Jeff Warshaw, Owner/CEO for Connoisseur Media. “It is exciting and very unusual for this to happen in a major market that affects so many listeners.”
“It’s like 103.1 FM has been MAX-imized” said Jim Condron, GM/Market Manager for the Long Island cluster. “We’re now able to bring a great product to more of Long Island’s towns, villages and hamlets allowing the station to deliver even stronger results for advertisers and community groups. It’s the perfect brand for this expanded signal because it’s so versatile and there’s no controversial or questionable music, it’s the hits that make everybody want to sing along.”
The New 103.1 MAX FM, Classic Hits of the 70s, 80s and More, will play a mix of artists like The Beatles, Billy Joel, Bruce Springsteen, Fleetwood Mac, Journey, Queen, The Eagles, The Rolling Stones, U2, Boston, Steve Miller Band, Aerosmith, Led Zeppelin, The Police and more.
“We knew this was the time to introduce a new station for Long Islanders” says Patrick Shea, Program Director for The New 103.1 MAX FM. “MAX is a fun sounding, family friendly station that’s filled with familiar classic hits…there isn’t a song on the station that you don’t know. We’ve also added weekday commercial free hours so we can play even more music and really MAX out on what our audience wants.”
On-air, The New 103.1 MAX FM boasts a new personality line up, including the return of Jim Douglas to Long Island’s air waves. Jim will wake up Long Islanders with co-host Kelly Dyson, who has been in the morning seat at 103.1 FM for several weeks. Patrick Shea, new 103.1 MAX FM midday host, will keep Long Island going through the busy workday and Ralph Tortora will be riding shotgun with you on your afternoon commute home.
