By Doug Gunsolley This question gets asked quite often in the digital marketing world: What is the difference between SEO and SEM and which tactic is right for my business? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show custom ads...Read more
By Jackie MagnussonRead more
What is programmatic display and how can it benefit your business?You may have been hearing a lot about a hot new online advertising opportunity called programmatic display, but what exactly is it and how might it benefit your business? A display ad is an ad that can be served on a website or...
By Moss Jacobson In light of the recent speculation that Amazon may acquire Target in 2018 ( https://goo.gl/RqXCc2 ) and with many confused over why the online mammoth is steering towards brick and mortar infrastructure, Amazon’s use of traditional advertising, (specifically Radio), should also be noted. Of course, in the waning days of 2017, Amazon...Read more
By Robin Faller Google continues to cautiously roll out its Mobile First Index. Your website’s rank will be based on your mobile version, not your desktop version.Read more
How will the Mobile First Index work?Google will be crawling your site based on your mobile view. The content and page speed of your mobile site will factor into...
Connecticut’s most popular morning team, Chaz and AJ, took their show to Jordan’s Furniture in New Haven this morning and raised $109,852.78 in cash and toys. This annual four and half hour “Chaz and AJ McDermott Chevrolet and Lexus Toy Drive” featured music from Mark Farner of Grand Funk Railroad, The Machine a premiere Pink Floyd...Read more
By Doug Gunsolley Facebook is now the world’s second largest online advertising platform and trails only Google. The two account for 63% of online revenue. One of the biggest reasons for Facebook’s growth is it has accumulated a wealth of data about its users which advertisers can use to precisely target the customer they are...Read more
By Jackie Magnusson Instagram is an incredibly powerful marketing tool, when used effectively. The visual impact your ads and posts can have on Instagram can help to capture potential client’s attention, grow your audience, share your content, and reinforce your branding. In order to take advantage of all that Instagram has to offer you should...Read more
94.5 PST held its 3rd Annual Mountain of Toys at Autolenders of Princeton on Saturday, December 2nd. PST air personalities gave away Disney on Ice passes to the first 200 people to bring a toy for the Salvation Army. Over 2000 toys were collected during the day as they broadcast live from Autolenders. WPST Program Director...Read more
94.5 PST Welcomed MAX to the PST Princeton Plastic Surgeons Live Lounge! Listeners had a chance to see him perform up close and personal and then ask questions....Read more
By Robin Faller The Internet is a jungle out there. Consumers live on mobile, looking for information on demand. If you don’t deliver, your potential customer will bounce. Consumers seek...Read more
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