From Radio-Info.com: Has Radio cut too deeply, endangering the product? Connoisseur‚ Jeff Warshaw says‚ Yes, definitely.

Jeff says‚ a lot of the damage that’s been done to the industry has been self-inflicted. Bonneville’s Bruce Reese said (jokingly) it’s been cut, but none of us [on the panel] did it, we all behaved responsibly. Reese then said it’s tough to generalize about 15,000 radio stations‚ and he says the recession didn’t just whack Radio. Every person who runs a business has had to make some really tough decisions. Jeff Dinetz at NextMedia said getting an entire cluster down to 20 sellers is not good. There are not many people representing us on the streets. He also believes we have no bench for talent, and that’s pretty sad. Maverick Media’s Gary Rozynek said he’s trying to hold the line on staffing and cuts “We are still live and local 6am to 7pm. You have to have a certain level of staffing in the building to deliver on the commitments you’re making to the community and to your customers.” To him, being staffed up is an advantage to us versus the competition, we can be out in the community. We can be doing promotions‚ our stations are going to be very relevant.