Value of Business Networking

By Doug Gunsolley

Even in today’s world of Social Media platforms and online communications – think LinkedIn, Facebook, Instagram, etc. – for businesses, face-to-face interaction is still the key for building trust.  Why?  90% of communication is nonverbal.  Making personal connections is a powerful way to grow your network.  And growing your network is one of the keys to success for most business owners.  By growing your network, opportunities arise, business partners appear, connections are made, and trust is garnered in the local community. Here are just a few of the top reasons that networking is so crucial to business success.

  1. Get Additional Leads for Your Business

However, remember to be professional when following up on leads. This is a good opportunity to acquire leads. Avoid being too pushy, though, as that can be detrimental to your business. This could create a negative impression of your company which could spread throughout the network.

  1. Learn from Others by Building Your Knowledge Base

Most business owners do not start off as experts, so networking is also a great opportunity to learn from more experienced industry leaders. They can share advice on the do’s and don’ts in your industry. This allows you to broaden your knowledge and get an outside perspective of the industry. When you encounter difficulties in your business, you may even be able to count on this professional network for advice.

Even for experienced small business owners, networking allows you to be updated on the latest business trends. These unique insights can give you an edge over your competitors by giving you a new understanding of the industry.

  1. Visibility

Being a small business, local recognition is important. You need to be visible and noticed in the local community. Through regular networking sessions, you can build up awareness for both your business and yourself. With time, people will recognize you as a reliable and capable person, especially if you are able to give tips and advice on how your business can help them. Being familiar in your local business community will also mean that others will think of you if they need what your business offers. This will, in turn, generate more business leads and opportunities.

  1. Friendship

Many friendships can form as a result of networking because your network is likely filled with like-minded professionals that share a common goal, growing a business. You meet and help each other regularly, so naturally, strong friendships tend to form. Although this advantage is not directly applicable to your business, do not overlook the simple benefit of having friends in the business world with no strings attached. You need to know someone has your back and that you have people who are there for you.

These are just a few of the reasons why business networking is so important to your business. Connecting with people who have business experience and building up your network with these people will certainly help your business grow and become more successful.  Here at Connoisseur Digital, our networking efforts have allowed us to help many business owners not only with their online marketing, but business success in general.  Contact us today to see how we may be able to help your business.

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