The Benefits of Using Google Analytics

By Doug Gunsolley

Every business that has a website would like to know how their website performs. Questions like “How much traffic does my site get?” or “How are visitors finding my website?” can be very important to let business owners plan and strategize for online performance. Google Analytics allows you to do this and more. Google Analytics is a free tracking tool that gives you detailed data on your website visitors and their actions on your site. It’s one of the most comprehensive analytics tools in the market and estimated to be used on over 30 million sites. With Google Analytics, you can easily make data-driven marketing decisions to grow your traffic and help boost sales and revenue.

Here are some important reasons for implementing Google Analytics:

Knowing Your Site Visitors

When it comes to making business decisions, it’s important to know who your existing customers and prospects are. With Google Analytics, you can learn who your site visitors are by their age, gender, geographic location, device, interest topics, etc. You can then use this information to customize your products and services.

Analyze Traffic Data

Did you advertise a promotion or offer and want to know how much traffic it drove to your site? How about seasonal fluctuations or year-over-year traffic? With Google Analytics you can measure, compare and analyze performance for a variety of scenarios.

Know Your Best Content and Focus on It

Google Analytics shows you exactly which content on your site gets the most visits, average duration, and bounce rate for the individual pages. You can take this data and analyze and optimize for better engagement.

You can add more call to action (CTA) buttons, purchase links, etc. on the top pages of your site to boost your conversions. You can also update the top landing pages with the latest information or revamp their whole design and structure to make them look fresh and updated.

In addition, Google Analytics helps you learn what type of content works and what doesn’t. That way, you can focus on the type of content that gets more visits to boost your site engagement and gain more customers.

Improving Your Site’s SEO

Search Engine Optimization (SEO) is one of the most crucial aspects in helping your business grow. The more organic traffic your business site receives, the more leads and conversions you can gain.

Google Analytics help your site’s SEO in various ways. By knowing your visitors’ demographics and interests, you can create targeted content and get better visibility on search engines. You can also gain some insights on backlinks by tracking your referrals.

Tracking Conversions

Different websites will have different actions they most want visitors to take. You can set up conversion tracking in Google Analytics for your website based on the actions you most want visitors to take, such as filling out a form, signing up for your email list, or making a purchase.

It’s Free!

Google does not charge you anything for using Google Analytics. You do not have to pay to use this product. Even the more advanced features are free and Google also provides great tutorials on setting up and using.

Getting Started

To get started, you just need to set up an account with Google Analytics, add your website as a property, and add the tracking code provided to the pages on your website. This is something you can do yourself or your webmaster should be able to do it for you.  At Connoisseur Digital, we provide the option to add Google Analytics to all the sites we build so that you can have access to the powerful data that Google Analytics can provide. Contact us today to learn more!

Comments are closed.