Is Instagram Fit for Your Business?

By Erica Chludzinski

Instagram is one of the world’s most popular social media sites. Currently, Instagram has over one billion monthly active users, and that number is only expected to grow. Social media is becoming more and more popular with businesses, as well as individuals. There are 25 million business accounts on Instagram and 80% of Instagram users follow at least one business. So, this begs the question: is your business fit for Instagram?

In order to build a successful and impactful Instagram presence for your business, you will need content for your page. Instagram content comes in the form of either photos or videos, along with powerful captions. The businesses and brands that thrive on Instagram all have one thing in common: quality content posted frequently. In order to attract – and maintain – followers, you will need to post attractive photos that are relevant to your business multiple times per week. Businesses in photo-centric industries (ex. Photography, restaurants, clothing stores) normally have the best photos on hand and, consequently, have the best content. Not sure your business has the content for an Instagram presence? Think twice about starting a page. If you don’t have original, quality photos, you won’t be able to build an effective following audience on the site.

If you are confident in your quality – and quantity – of photos and videos about your business, then it’s time to get started! 60% of Instagram’s users discover new products using the social media site and 75% of users will research the product after seeing a brand’s post. In order to take advantage of Instagram’s ever-shopping user audience, you will need to be sure to post photos of your product/service, as well as informational and entertaining content. Users don’t just want to see your brand online, they want to connect with your brand. Encouraging followers to visit your website, watch an information video or read your blog is a way to invite your audience to engage with your brand and create a relationship that will  influence a conversion.

Once you’ve gathered your content and your posting plan, you will need to designate someone in your business to get posting. 60% of Instagram users visit the site at least once a day. It is important that you post at least 3-4 times per week to ensure that your brand is staying top-of-mind for your followers.

Maintaining a business presence on Instagram is much more than snapping a photo of your storefront and posting it online; it involves cultivating an online audience and building a relationship to influence conversions and promote brand awareness. Looking for help maintaining your business presence on Instagram? Contact the professionals at Connoisseur Digital to learn more about how we can help!

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