Facebook: Why Every Business Needs It

By Erica Chludzinski

Facebook, the world’s most popular social media site, is home to over 2.414 billion monthly active users. Not to mention the site also welcomes 500,000 new users every day. So, what does this mean for your business? It means that your business should be taking advantage of the opportunity to build a brand presence on Facebook.

There are over 60 million active business pages on Facebook, and your business should be one of them. If not, the first step is making a Facebook business page for each of your business locations. Before you build your page, be sure to gather all the information and photos you will want to place on the main page. You will need a cover photo (which can be a photo of your business location or one of your products), as well as a profile photo (which will most likely be your brand logo). You will also need to include your website URL, location information (if applicable) and any other information you want to include in the “About” section of your page.

Once your page is built, then you can create and plan your content for posting. Facebook posts should include information about your products/services, happy customers and anything relevant that will encourage page visitors to follow your page and engage with your account. 68% of US adults use Facebook and 51% of them visit the site several times per day, meaning consistent posting is the best way to stay top-of-mind for your audience. Additionally, 49% of Facebook users like a Facebook page to support a business that they like, meaning Facebook users are open to following both their friends and their favorite business on the social media platform.

Facebook advertising can also be utilized to ensure that your content reaches users that aren’t following your brand. Facebook ads have the ability to reach over 2,375 billion users, even if those users have not yet “liked” your page. Facebook advertising can come in the form of promoted posts or separate ad content. Six million businesses are currently utilizing Facebook to advertise their company and so should you!

Building a brand presence and advertising on Facebook can be a daunting task, especially when you are managing all aspects of running a business. The professionals at Connoisseur Digital are here to help, whether you are interested in advertising on Facebook, or just simply building your brand’s online presence. Contact us today to learn more!

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