Advantages of a Responsive Designed Website

By Doug Gunsolley


Today’s consumers expect an effortless experience when searching for your company online.  Whether they are on a smartphone, tablet, or desktop they want to easily and quickly navigate to the information they are seeking.  For this reason, having a responsive website is essential to creating a positive user experience.


What is a Responsive Designed Website?

A ‘responsive” website means that your site is coded so that it will automatically adjust to the device and screen size that a user is viewing it on.  For mobile users this is imperative.   On mobile devices, a responsive design creates an optimal viewing experience, loads quickly, and eases reading and navigation. It minimizes annoying actions such as resizing, panning, and scrolling.


Why Use Responsive Design?

Google recognizes the need for sites to be as friendly as possible for mobile users.  In fact, Google now indexes websites based on their mobile view.  Google shows that there are now more searches done from mobile devices than desktops.  In fact, a detailed study released by Google reveals roughly 40% of people search only on a smartphone.  A responsive website will give these mobile users an optimal experience when browsing your site.


4 Benefits of Responsive Web Design


Faster Web-Page Loading Time – A major advantage of responsive web design is that these sites take less time to load. Studies demonstrate that over half of mobile users will back out of sites that take longer than 3 seconds to finish loading. If a website is not optimized for smartphones and tablets then it will take more time to navigate which can lead to visitors leaving your site.


Increasing Your Search Engine Optimization (SEO) – Responsive websites have a greater likelihood of ranking high in SERPs.  Google recommends a responsive website design and now creates and ranks its search listings based on the mobile version of content, even for listings that are shown to desktop users.


One site can save time and money – Another benefit of using a responsive website is that it can offer you a lower cost as compared to running two versions of one website.  With the right planning, a responsive website design will cut down design time since the Developer of your website will not have to create all new content and multiple codes for different sites.  And it’s easier to maintain one responsive website than maintaining two versions of the same site.


Seamless User Experience – Finally, the goal for your site is to put the user first by presenting your company or brand in the best possible light.  A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn’t fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception.


Interested in learning more?  Contact the experts at Connoisseur Digital today at 203-571-6080 to see how we can help!

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