1 In Every 5 Minutes In The US Is Spent On Facebook And Instagram, Social Ads Can Benefit Your Business

By Doug Gunsolley

Facebook and Instagram advertising offer some of the most sophisticated targeting in today’s digital landscape.  This targeting can be paired with multiple ad formats that can be used for virtually any type of marketing objective. In this blog we will discuss some of the most useful advertising formats that you can use to reach the over 2 billion potential customers on Facebook.

Ad options…

Photo Ads:  Whatever your business goals are, a photo ad on Facebook or Instagram is a great way to increase awareness of who you are and what you do. A photo ad gives you a clean, simple format to use with inspiring imagery and engaging copy.

Carousel Ads:  The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

Lead Ads:  Lead ads make forms simple for people and more valuable for businesses.  With lead ads, potential customers can sign up for what you’re offering, and you’ll get accurate contact info to follow up with them.

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, test drives, and much more.

By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email.

The form is mobile-device friendly and designed for the least amount of typing possible. So, it’s quicker for customers to reach you—and gives you accurate, actionable info so you can connect with them.

Video Ads:  Video watching on Facebook is huge.  Users watch 100 million videos on Facebook every day.

By creating memorable and inspirational videos, people remember you when they’re in the market for your products or services. Video ads help influence people toward purchasing from your brand.

Video advertising options on Facebook, Instagram and Audience Network reflect the way people actually consume video—from bite-sized videos they watch on the go, to longer video styles they watch on the couch.

Slideshow Ads:  Much like video ads, slideshow ads can provide captivating images to intrigue the consumer.  Upload bold images or use stock images to tell your story with movement.

Collection Ads:  Collection ads are an ad format that makes it easier for people to discover, browse, and purchase products and offerings in a visual and immersive way.  With Facebook collection ads, people who tap on your ad can browse multiple products or learn more about the features of a specific product, all within a fast-loading experience.

Dynamic Ads:  Dynamic ads automatically promote products to people who have expressed interest on your website, in your app, nor elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working for you for as long as you want—finding the right people for each product, and always using up-to-date pricing and availability.

All of these ad formats can then be combined with specific audience targeting and engagement tactics depending on the objectives of your campaign.  And one of the best parts of Facebook and Instagram advertising is that there is very measurable reporting that can show how the advertising has impacted your business.  To learn more about Facebook and Instagram Social Advertising and other digital strategies, contact Connoisseur Digital today to see how we can help your business succeed online.

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