94.5 WPST, the area’s Contemporary Top 40 radio station, recently announced the promotion of Moss Jacobson to Director of Digital Sales and Suzanne Montoya to General Sales Manager.
Radio advertising excels at creating interest and driving consumers to the internet, but, now more than ever, it is critical for SMBs to turn mere interest into quantifiable business. “Connoisseur Media” has already provided dozens of advertisers with tremendous results, revealing the need for this expansion of digital efforts in paid search, display advertising, social media, and website development. “Having held the role of Digital Sales Manager and General Sales Manager, I am excited to continue advancing my leadership within Connoisseur Media while using my extensive digital advertising knowledge to launch this regional program in our New Jersey and Eastern Pennsylvania markets.” said Moss.
Ms. Montoya, has been a part of the PST team for well over 20 years and her new role will allow her to lead PST’s Advertising Sales team. “I’m thrilled to be working with our team in this capacity.” says Suzanne. “It is rewarding to lead such knowledgeable and passionate Marketing Professionals. Connoisseur Media is an excellent company to work for and I appreciate this professional recognition.”
“We are very excited to have Moss oversee the newly developed digital initiatives. His knowledge and expertise will allow our advertisers to compete in the digital space while also adding new, digital revenue opportunities for the Company.” said David Bevins, COO of Connoisseur Media. “Suzanne’s experience, on the other hand, has helped Local, Regional and National clients launch successful strategic Marketing ideas and Campaigns. We are now in a strong position to filter this knowledge through our entire team with Suzanne as the General Sales Manager.”