The Value of Having Someone Blog for Your Business

By Suzie Downing

Is blogging currently part of your strategy for engaging with potential and existing customers?  If not, you may be missing out on an easy opportunity to win your business more attention.  Blogging has come a long way from its origin of online journaling.  A blog is defined as a digital compilation of articles and opinions accessed by anyone who visits a company’s website.  Today, 77% of internet users read blogs and 81% trust the information and advice they read from blogs.  From a consumer’s point of view, reading a blog post can teach them how to do something, solve a problem, or inform them on a topic of interest.  From a marketing point of view, blog posts can connect a business with their audience while driving more traffic to their website and increasing conversions.

Blogging on your company website can also improve your SEO (Search Engine Optimization) strategy.  With over 3.5 billion Google searches per day, you’ll need to create content with search engines in mind if you want to be found on the web.

Here are some important factors to keep in mind while creating a successful blogging strategy:

Create Value for the Consumer

The goal of blogging is to give your customers ideas through inspiring them.  Content should attract consumers who are in various consumer stages including awareness, research, purchase, and brand loyalty.  If you engage them throughout all of these stages, you will be more apt to win their business.  Consider how you will engage with prospective customers through the content you are posting on your blog and website.

Post Content Frequently

By frequently posting blog pages, you are contributing to the number of indexable pages on your website.  Search engine algorithms search for keywords throughout your website and match them with popular keywords that your customers are searching for.  In addition to keywords and indexable pages, search engine algorithms also take inbound links into consideration.  An inbound link is an external link back to your website via a social media post or links on other websites.  Posting a link to your blog post on social media and encouraging followers to share the content with others can increase your chances of being discovered.  Driving more organic traffic to your website through blogging will improve your rank on the search engine results page (SERP).

Review the Analytics

Dig into the data to understand your audience.  Your website analytics, social shares and comments can tell you what topics your customers care most about and which topics they might not be interested in.  These details can impact your future blog posts and help you decide which topics to create new posts around.

Interested in improving your reach online and building a stronger relationship with your customers through blogging?  Contact Connoisseur Digital today to create quality blog strategies and content for your business!

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