ENGAGE YOUR CONSUMER ON LARGE SCREEN and MULTI SCREEN CONTENT VIEWING
Cord cutters and cord nevers are on the rise! Are you ads being seen on traditional and cable TV?
Consumers are no longer relying on traditional television to catch their favorite shows and movies. Consumers are streaming their television through Connected TV (CTV) and Over-The-Top (OTT) methods, as well as, or instead of, utilizing traditional television. 74% of US households watch television content through Smart TVs or Internet-connected devices, rather than through cable or broadcast. Consumers enjoy the option of relying on the Internet to stream their television through their desktops, phones and tablets.
EXPAND YOUR REACH
CTV & OTT advertising reaches groups of content viewers that traditional advertising cannot.
Advertise your business through commercials that run when your target audience is streaming their favorite television content. Unlike traditional television, Connected TV commercial spots are not skippable, and consumers cannot ‘change the channel’. Target your television audience based on geography, to ensure that consumers are in your area. When handpicking your geography, you have the ability to span your geography across multiple cable zones, without having to interact with multiple providers.