Recent Posts by Remington Phillips

Imagery – The Power of Photos and Video in Advertising

By Moss Jacobson   Visual recognition takes time to develop in newborn humans; in fact, some research says that it can take upward of 2 months for a baby to fully distinguish people’s faces. Humans maturation of sensory perception from mere detection of large contrasts between light and dark to full awareness of all the…
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Red Wolf Broadcasting to Acquire Hartford Stations

Connoisseur Media announced that we have entered into a Local Programming and Marketing Agreement (LMA) with Red Wolf Broadcasting to manage our Hartford stations and our New Haven translator 102.3. There are no programming changes, other than “Mod 102.3” becoming a simulcast of Bomba 102.3. Additionally, Connoisseur Media has entered into an Asset Purchase Agreement…
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SEO vs. SEM: Which is better for your business?

By Doug Gunsolley   This question gets asked quite often in the digital marketing world: What is the difference between SEO and SEM and which tactic is right for my business? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show…
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Programmatic Display

By Jackie Magnusson   What is programmatic display and how can it benefit your business? You may have been hearing a lot about a hot new online advertising opportunity called programmatic display, but what exactly is it and how might it benefit your business? A display ad is an ad that can be served on…
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Tech-Giant-Amazon and Traditional Radio Advertising

By Moss Jacobson   In light of the recent speculation that Amazon may acquire Target in 2018 ( https://goo.gl/RqXCc2 ) and with many confused over why the online mammoth is steering towards brick and mortar infrastructure, Amazon’s use of traditional advertising, (specifically Radio), should also be noted. Of course, in the waning days of 2017,…
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The Mobile First Index + Your Website

By Robin Faller   Google continues to cautiously roll out its Mobile First Index. Your website’s rank will be based on your mobile version, not your desktop version.   How will the Mobile First Index work? Google will be crawling your site based on your mobile view. The content and page speed of your mobile…
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Facebook Ads – 5 Reasons to Consider Hiring a Pro

By Doug Gunsolley   Facebook is now the world’s second largest online advertising platform and trails only Google. The two account for 63% of online revenue. One of the biggest reasons for Facebook’s growth is it has accumulated a wealth of data about its users which advertisers can use to precisely target the customer they…
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Instagram Tips for Business Owners

By Jackie Magnusson   Instagram is an incredibly powerful marketing tool, when used effectively. The visual impact your ads and posts can have on Instagram can help to capture potential client’s attention, grow your audience, share your content, and reinforce your branding. In order to take advantage of all that Instagram has to offer you…
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94.5 PST Listeners Build Mountain of Toys for Local Children

94.5 PST held its 3rd Annual Mountain of Toys at Autolenders of Princeton on Saturday, December 2nd. PST air personalities gave away Disney on Ice passes to the first 200 people to bring a toy for the Salvation Army. Over 2000 toys were collected during the day as they broadcast live from Autolenders. WPST Program Director…
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