Recent Posts by Remington Phillips

Why Your Business Should Consider Email Marketing

By Erica Chludzinski As any successful business owner will attest, your customers are the most crucial part of your business. Without customers, a business simply cannot thrive. Therefore, generating leads and spreading your business’s message to potential new customers is arguably the most necessary for your business’s success. So, where is the best place to…
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iHeartMedia Station Exchange

On March 27th, 2019 iHeartMedia and the Aloha Trust announced a strategic station exchange with Connoisseur Media across two U.S. markets. Under the agreement, iHeartMedia will acquire six radio stations from Connoisseur Media in Erie, Pennsylvania and one in Mina, New York and Connoisseur Media will acquire two stations from the Aloha Trust in Frederick,…
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Video – A Growing Trend with Consumers and Marketers

By Todd Moskowitz A Major Consumer Shift As the digital evolution continues to set the pace of change, a constant trend is the growth of video content consumption. 74% of US households now consume television content through Smart TV’s (or connected devices), rather than through cable or broadcast. While much of the television content is…
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Radio vs. Other Traditional Mediums

by Sharon LaGaipa Traditional marketing has dominated marketing and advertising for years. Traditional Marketing includes Direct Mail, Newspaper, Broadcast/Cable TV, outdoor Billboard Ads, and Radio. Traditional marketing has proven successful over time and has many benefits. It can still aid in reaching your target audience and can be attention-grabbing. Direct Mail is targetable, has reach…
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Responsive Design for your Restaurant

By Ty Anschutz Considering that 51% of diners go out to eat more than once a week and 81% of diners use a restaurant’s website to place an order, it’s important for diners to find you online. Having a responsive website is important for any restaurant. It is a great way to reach more customers…
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Location Based Advertising for Your Restaurant

By Erica Chludzinski Location Based Advertising, LBA, is utilized when an advertiser targets an audience based on the audience’s location. GeoFencing, a form of LBA, is utilized when specific locations, like restaurants or shopping malls, are chosen and visitors to those locations are served ads on their mobile phones. GeoFencing can be utilized for many…
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The Benefits of Using Google Analytics

By Doug Gunsolley Every business that has a website would like to know how their website performs. Questions like “How much traffic does my site get?” or “How are visitors finding my website?” can be very important to let business owners plan and strategize for online performance. Google Analytics allows you to do this and…
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Compelling Online Video Leads to Better Branding

by Joe Brown How is it that certain movies are so widely revered that you can quote a line, such as “May the Force be with you,” and 9 out of 10 people will know you’re talking about Star Wars? The answer is simple: compelling video. Sounds oversimplified, but think about it. George Lucas created…
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Insta Success – Best Practices for Instagram

By Jackie Magnusson Instagram is a massively popular Social Media platform with one billion active monthly users, making it one of the most popular platforms in the world. Given Instagram’s popularity, it is no wonder why advertisers are looking to capitalize on the opportunity to place their company in the view of so many active…
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Spin Radio Frost Fest

The State Theatre in Easton came alive on January 13th with Spin Radio 107.1’s Frost Fest! Spin listeners enjoyed a night of great music from Indie-Rock band “lovelytheband” and Ska-Punk/Reggae-Rock band “Sublime with Rome.” (more…)
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