Recent Posts by Remington Phillips

Embracing The Power of Programmatic

By Todd Moskowitz A common question our team receives is “what exactly is programmatic advertising?” Programmatic advertising is a form of advanced advertising technology that allows an advertiser to hone-in on a specific audience. The advertiser’s budget is managed to compete in a real time bidding environment, to reach the right consumer in the right…
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Connoisseur Media Gets Ferocious About Digital

Connoisseur has expanded its media business through an acquisition of digital marketing staff, a substantial portfolio of accounts and key management platforms from Scorpion. The combined digital operations under Connoisseur Media will be known as “Ferocious Media” going forward. The assets purchased by Connoisseur are a portion of Scorpion’s 2017 acquisition of Driven Local, a…
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Smart Speakers vs. Radio: Friends or Foes?

By Patrick Mendonca Have you ever seen Invasion of the Body Snatchers? It’s an old Sci-fi film with a handful of remakes where aliens slowly replace the people of earth one by one. The slow change of radio’s identity from AM/FM devices to the clutter of apps and accessories must have felt like an invasion…
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WFRE Raises $531,000 For St. Jude Children’s Research Hospital

Frederick, MD, February 17, 2019 – 99.9 WFRE and St. Jude Children’s Research Hospital have partnered for more than 13 years, together with generating more than $5 million since 2007 to treat St. Jude patients by relying on the power of radio and the generosity of local listeners. And recently 99.9 WFRE helped raise $531,000…
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Landing Page Best Practices: 8 Steps to Success

By Doug Gunsolley Businesses know that online marketing is an effective way to drive interested prospects to your website.  But getting them there is only half the battle.  It’s not just about driving traffic but getting those users to act.  That action may be a phone call, form submission, or a physical visit to your…
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The Power of Video in 2020

By Erica Chludzinski Whether you’re shooting a commercial to advertise your brand or filming an event to share with employees, video is a crucial part of running a successful business. Eighty-one percent of businesses use video in their marketing strategies, and for good reason. Video can help your business thrive in all aspects of marketing…
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Chaz and AJ Raise $162,484 In Toys And Cash For Children

CHAZ AND AJ, IN 4.5 HOURS, RAISED $162,484 IN TOYS AND CASH FOR CONNECTICUT CHILDREN’S CHARITIES Connecticut’s most popular and Marconi winning morning team, Chaz & AJ, hosted their annual “Chaz and AJ McDermott Chevrolet and Lexus Toy Drive” this morning, from 5:30am – 10am, at Jordan’s Furniture in New Haven. The show featured musical performances…
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WFMD Raises $110,000 For Kids

The WFMD tradition of helping kids at Christmas continues! From December 2-6th WFMD devoted over 40 hours of air time towards raising money for families in Frederick County. In total $100,000.19 was raised, all of which will stay local. The money will go toward buying toys, clothes and food for those in need in Frederick…
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The Value in a Marketing Partnership: The Connoisseur Experience

By Erica Chludzinski In today’s digital world, maintaining a strong marketing partnership is key to producing quality advertising campaigns. It is easy to get swept up in the digital details – impressions, clicks, visits – and forget about the most important part of the campaign: the client. At Connoisseur Digital, we pride ourselves in maintaining…
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