Speak To Thousands
Whether it’s singing along with your favorite song, laughing to a DJ, hearing critical information during a storm, getting breaking news, or learning about important events in the community—radio wins. Consumers trust and rely on their favorite radio stations and personalities to get them what they need when they need it.
One of radio’s best attributes is its ability to reach a lot of people! *92% of Adults 18+ listen to radio each week making it American’s #1 reach medium. It’s easy to find your favorite radio station whether you’re in the car driving to pick up the kids or streaming in the office on our websites, apps or Alexa. Also, it’s free. Big reach, accessibility and zero cost for the listener are three great reasons to choose radio for any advertising campaign. With many different formats, radio offers the ability to speak to people that match the given demographic in a specific geographic area with little to no waste.
Radio connects. Most people listen to a few radio stations and are very loyal to them. Ask someone what their favorite radio station is and they will have an immediate answer. Because of this passion, radio works! No other medium allows the community to connect one on one like a radio brand and their personalities. Radio can make your business the “talk of the town”. Local personalities mirror what the community is talking about and that is what cuts through.
Want to make something happen fast like a commercial copy change to direct listeners somewhere NOW? Radio is flexible and offers the ability to talk to people closest to the point of purchase with commercial messages that can be created for little to no additional cost. When you factor in the reach, deep connection with listeners, commercial creation and production, flexibility and accessibility—radio is one of the most cost efficient & effective advertising choices. Why do people advertise on the radio? Because it works.
*Nielsen Q4 2018 Total Audience Report