Radio is 95% of what we do with advertisement. It works for us; we look at it as a really good value. … There just seems to be a really good value in what a dollar of radio advertising costs us. Radio has been for us—by far—the best bang for the buck. What I like about being a partner with Connoisseur is the variety of stations—we can change our advertising from one station to another.

Chris, Bloomington Meats