Recent Posts by Stefanie Sivilich

PA Association of Broadcasters Recognize Erie Team with Three Awards

The Pennsylvania Association of Broadcasters held their annual meeting on May 6th & 7th honoring the best in Radio and Television Broadcasting. This year’s winners were chosen from over 350 statewide entries.   Connoisseur Media Erie attended the two-day event, receiving three Excellence in Broadcasting awards: OUTSTANDING USE OF DIGITAL “Fairview HS Marching Band Heading to Pearl Harbor” OUTSTANDING LOCAL RADIO...
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The Importance of Ad Extensions in AdWords Ads

By Doug Gunsolley   Ad extensions have become a useful and important way to improve your Search Engine Marketing (SEM) campaign.  They can help performance in several ways such as increased visibility, personalization, lower cost per click, and higher click through rate.  And this can equate to higher sales and ROI for the advertiser.  

What are Ad...

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Creativity and Memorability of Radio Ads

By: Moss Jacobson Radio advertisements have the unique ability to provide marketers a pathway to inject audio messages into consumers’ brains. Research has shown that with frequency of exposure (as should be best practice in all ad mediums) radio ads trigger echoic memory - messages delivered into our brains through our ears. Research has shown...
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Build Your Personal Brand Through Networking

By: Shayla Smith and Robin Faller   Our team of leaders and sales professionals in both our Radio and Digital businesses participate in all types of networking events. They take on leadership roles and attend a variety of events hosted by Chambers of Commerce, Business Network International, Trade Associations, and private non-affiliated groups.  

Feeling intimidated?

No matter how...
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What The APP?!

By: Robin Faller  

In APP Serves get more traction

Business owners sometimes express concern about the viability of advertising in apps. They can’t imagine their target customer being engaged in their ads while using an app.  The data says something different.  We see click through rates on in-app serves 4x that of a typical banner ad.  

Consumers...

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Connoisseur Media Announces Sale of Trenton, NJ Radio Stations

Connoisseur Media announced today that it has entered into an agreement with Townsquare Media, Inc. (NYSE: TSQ) who will purchase the company’s three radio stations in Trenton for approximately $17 million. The Acquisition will include leading CHR station WPST- FM. Townsquare Co-Chief Executive Officer Dhruv Prasad commented, “We are very excited to announce the acquisition of...
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Google Local Services ads (LSA)

By Doug Gunsolley   Google is constantly experimenting with their search engine results pages and evolving their placement of paid ads, maps, and organic listings.  If you’ve tried searching for a local garage door repair, plumber, locksmith or other home service on Google recently, you may have noticed (depending on your location) a new Local...
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