By Jackie Magnusson Why do major brands opt into Google Sponsored Promotion (GSP) Ads or GSP Ads in Gmail? The main reason that major brands elect to employ GSP ads is to reach potential leads in an environment that they spend a significant time in outside of search. After all, how many of us check our...Read more
About: Stefanie Sivilich
Recent Posts by Stefanie Sivilich
By Kevin Nissen Advertising has always been complicated, but in 2018 it seems more confusing than ever. Long gone are the days when placing an advertisement in the yellow pages or the local paper was enough to keep the phone ringing. Now, businesses need to be found everywhere potential customers are looking and millions of...Read more
By Doug Gunsolley In today’s fast paced environment there are many tactics you can use to improve your business’s visibility and gain more leads and prospects. One great method that is often overlooked is the value of exhibiting at business and industry conferences, trade shows, and exhibitions. Here at Connoisseur Digital we sponsor and...Read more
The Pennsylvania Association of Broadcasters held their annual meeting on May 6th & 7th honoring the best in Radio and Television Broadcasting. This year’s winners were chosen from over 350 statewide entries. Connoisseur Media Erie attended the two-day event, receiving three Excellence in Broadcasting awards: OUTSTANDING USE OF DIGITAL “Fairview HS Marching Band Heading to Pearl Harbor” OUTSTANDING LOCAL RADIO...Read more
By Doug Gunsolley Ad extensions have become a useful and important way to improve your Search Engine Marketing (SEM) campaign. They can help performance in several ways such as increased visibility, personalization, lower cost per click, and higher click through rate. And this can equate to higher sales and ROI for the advertiser.Read more
What are Ad...
By: Moss Jacobson Radio advertisements have the unique ability to provide marketers a pathway to inject audio messages into consumers’ brains. Research has shown that with frequency of exposure (as should be best practice in all ad mediums) radio ads trigger echoic memory - messages delivered into our brains through our ears. Research has shown...Read more
By: Shayla Smith and Robin Faller Our team of leaders and sales professionals in both our Radio and Digital businesses participate in all types of networking events. They take on leadership roles and attend a variety of events hosted by Chambers of Commerce, Business Network International, Trade Associations, and private non-affiliated groups.Read more
Feeling intimidated?No matter how...
By: Robin FallerRead more
In APP Serves get more tractionBusiness owners sometimes express concern about the viability of advertising in apps. They can’t imagine their target customer being engaged in their ads while using an app. The data says something different. We see click through rates on in-app serves 4x that of a typical banner ad.
Connoisseur Media announced today that it has entered into an agreement with Townsquare Media, Inc. (NYSE: TSQ) who will purchase the company’s three radio stations in Trenton for approximately $17 million. The Acquisition will include leading CHR station WPST- FM. Townsquare Co-Chief Executive Officer Dhruv Prasad commented, “We are very excited to announce the acquisition of...Read more
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